Write to Spread Ideas & Messages

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Hugh Prather wrote in Notes to Myself: 

“If the desire to write is not accompanied by actual writing, then the desire is not to write”

I disagree with Prather, because like Seth Godin related, the desire should be: "[...] marketing and idea spreading, working every day to deliver your message with authority [via writing]."

Seth Godin blogged in Advice for Authors:

19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

Writing is difficult, and one will have a difficult time finishing a book if he or she isn't energized by the idea of spreading and delivering a dear message.

It's similar to reading a non-engaging book, because it's difficult to read a book that isn't delivering anything - not even entertainment.

For example, if you don't find stories about Brooklyn based conflicted writers engaging, you're going to find it difficult write about them and\or read and\or watch The Tenants.

And any writer, like Nabokov, who relates that he or she doesn't write to spread an idea is (possibly) a...